This course will explore the basic
principles and current directions of marketing on the Internet for both
full e-commerce operations and mixed e-commerce and brick and mortar
businesses. The goal of this course is to provide an overview of Internet
marketing that will allow planning and development of a successful
e-commerce marketing program to be developed by a small to medium
business.
[Click title for detailed
topics list]
ECOM 110 B Defining Markets on the Internet.
In
this course we will explore the definition of e-commerce markets and their
development. This will touch on a number of areas but will focus primarily
on identifying the revolutionary changes in product development and market
analysis. We will look at how the Internet is changing the way people
identify themselves as consumers and the way that businesses must change
to meet emerging attitudes of their customers. This will apply as much to
start-ups as to traditional businesses in the tough world of e-commerce
development. You should have basic knowledge of the Internet and
Information Technology concepts required for business. A knowledge of
basic marketing concepts relating to market demographics would also be
helpful. 1
Credit Hour
ECOM 110 C Personalized Marketing on the Internet.
The success of business and the center of marketing in the
internetworked age is the ability to effectively join in conversations
with customers and with employees and to keep track of the conversations
while allowing the free flow of information. In this course we go over the technical, organizational
and, ethical issues
involved in using information to create personal conversations with
customers. These are not all one to one human conversations but where
they are automated they must respect the need for honesty and respect
for the individual being addressed. We will work through all of these
issues in this module. You
should have basic knowledge of the Internet and Information Technology
concepts required for business. A knowledge of basic marketing concepts
relating to market demographics would also be helpful.
1 Credit Hour
ECOM 110 D Building an E-commerce Marketing Plan.
In
this course you will learn the components of an e-commerce marketing plan
and how
to
budget for such a plan. Build
an E-Commerce marketing plan includes evaluation of the products for sale
online and the identification of the customers for those products.
The marketing plan must also include operational modifications required to
meet the sales and customer service needs of the online customer.
Each student will review and write a basic ecommerce marketing plan for
this course.
You
should have basic knowledge of the Internet and Information Technology
concepts required for business. Knowledge of basic marketing concepts
relating to market demographics would also be helpful. 1 Credit
Hour
Grading and Course
Structure
Each module functions as a separate course and will be available for
five weeks during the standard semester. Availability dates are listed
in the schedule of classes.
Grading: Grades will be based on points obtained in exams, course
projects and weekly assignment/discussion activities.
A total of 300 points are possible for an individual module.
Exams: Each module has one exam worth a maximum of 100 points
and functions as the final exam for the course.
Projects: Each module will have one project available in the
Project Workshop at the start of the module. This project will be due
the last week of the module and will be worth up to 100 points.
Discussions, Exercises & Assignments:
There will be two Office chats scheduled each week. Attendance is
required for this informal discussion activity. There will be Exercises
or short Assignments assigned each week in the Virtual Classroom Master
Forum Board or at other virtual sites on the Internet. These activities
must be completed and will be worth up to 100 points total for the
module grade.
