|
I.
Introduction To E-business [Kleindl Ch.1]
 |
A.
Learning Objectives |
·
Be able to explain what a business model is and how it is
used.
·
Gain insight into the technologies that are being used to
foster e-business.
·
Determine the size of the Internet economy.
·
Recommend how a business can use e-business techniques to
develop long term marketing relationships.
·
Identify the components of a marketing system.
·
Identify the components of an e-business based marketing
system.
·
Understand how and why businesses need to evolve and change
to maintain competitiveness.
|
B.
Case: Dell Computer Company: Thinking
Strategically
|
|
C.
Changing Nature of Marketing |
|
D.
Business Models |
|
E.
Case: From Egghead to Egghead.com: Thinking
Strategically
|
|
F.
What is E-Business |
|
G.
What is E-Commerce |
|
H.
The numbers |
|
I.
Marketing |
|
J.
A Systems Approach |
|
K.
What Are The Business’ Goals? |
|
L.
E-Business Systems |
|
M.
Levels of E-Commitment |
|
N.
Who is Under Threat? |
II.
E-Business Distribution Systems [Kleindl Ch4]
|
A.
LEARNING OBJECTIVES |
·
Explain why distribution systems change.
·
Describe the nature of distribution systems.
·
Compare and contrast traditional distribution systems and
e-business based distribution systems.
·
Outline how channel relationships are changing.
·
Describe how each distribution function is handled in an
e-business based distribution system.
·
Discuss how power is shifting in distribution channels.
·
Explain how middlemen’s roles are changing in the
distribution channel.
|
B.
Distribution System |
|
C.
New E-business Based Distribution Systems
Characterized by: |
|
D.
Distribution Channels Evolution (1) |
|
E.
Distribution Channels Evolution (2) |
|
F.
What Is Distribution |
|
G.
Channel Functions |
|
H.
Cybermediaries |
|
I.
E-business Distribution Development |
|
J.
Physical Possession |
|
K.
Communication Linkages |
|
L.
Payment Flows, Financing,
and Risk Taking |
|
M.
Electronic Credit (1) |
|
N.
Electronic Billing |
|
O.
Relationship Development |
|
P.
Power |
|
Q.
Case: Fighting for the Middle Position: Thinking Strategically |
|
R.
Power Shifts to the Consumer |
|
S.
Case : More Means Less: Thinking Strategically |
|
T.
Channel conflicts |
|
U.
Death Of The Middleman |
III.
The Individual and the Diffusion of Innovations [Kleindl Ch6]
|
A.
LEARNING OBJECTIVES: |
|
B.
DIFFUSION and INNOVATION THEORY |
|
C.
Gatignon and Robertson’s Model |
|
D.
World Wide Web Example: |
|
E.
Growth of the Internet and World Wide Web |
|
F.
The Nature Of The Innovation |
|
G.
Continuum of Perceived Product Newness |
|
H.
Factors That Can Speed an Innovation's Acceptance |
|
I.
The Killer Application |
|
J.
The Rise of the Killer App. |
|
K.
Compatibility and Complexity |
|
L.
Mental Model |
|
M.
Hyperbolic Tree |
|
N.
Download Time |
|
O.
Trialability and Observability
|
|
P.
Lowering Perceived Risks |
|
Q.
Incentives |
|
R.
The Individual Adoption Process |
|
S.
The Adoption Curve |
|
T.
Innovators
|
|
U.
Personal Influence Process |
|
V.
Non-Adopters |
|
W.
The Product Life Cycle |
|
X.
Online Communities |
|
Y.
The Female Market |
|
Z.
Case: It Takes an iVillage to Start a Trend: Thinking
Strategically
|
|
AA.
Children/Youth Markets |
|
BB.
Niche Markets |
|
CC.
Seven Principles of Success for Online Communities |
|
DD.
Cross Cultural Acceptance |
|
EE.
Hindsight is 20/20 |
|
FF.
Intrapreneuring |
|
GG.
Intrapreneurs: |
|
HH.
Communication and Coalition Building |
|
II.
Developing a Coalition |
|
JJ.
Spreading the Innovation |
IV.
E-Business Strategy [Kleindl Chapter 8]
|
A.
LEARNING OBJECTIVES: |
·
Outline the steps involved in strategy development.
·
Explain the major drivers of e-business strategy and their
impact.
·
Explain the importance of an e-business value chain.
·
Discuss the roles of alliances and acquisitions to strategy
development.
·
Identify the major strategies e-businesses are using to
differentiate themselves.
·
List the advantages that a pioneering firm can gain.
·
Explain the importance of brand names for e-businesses.
·
Describe the strategic role of portals.
·
Identify the alternative competitive arenas where
e-businesses can find opportunities.
·
Describe the measures that businesses can use to judge
e-business success.
|
B.
Case: Microsoft vs. The World: Thinking
Strategically
|
|
C.
Microsoft's Internet Strategic Actions
Purchases/License/Alliances
|
|
D.
What Is Strategy |
|
E.
Steps for Strategy Development (1) |
|
F.
Definitions: |
|
G.
Steps for Strategy Development (2) |
|
H.
Helps set the mission |
|
I.
Indicates the windows of opportunity to be pursued |
|
J.
Identifies the competitive environment. |
|
K.
Model of Strategy Development |
|
L.
E-Business Value Chain (1) |
|
M.
Alliances & Acquisitions |
|
N.
Portals |
|
O.
E-BUSINESS STRATEGY |
|
P.
Case: CDNOW: Thinking
Strategically |
|
Q.
Speed and First Mover Advantages |
|
R.
Costs Advantages |
|
S.
Meeting Current Needs |
|
T.
Consumer Risk Perceptions |
|
U.
Comparison Standard
and Switching Cost |
|
V.
Prices |
|
W.
Case: EToys: Thinking
Strategically |
|
X.
First and Second Movers |
|
Y.
Building Barriers |
|
Z.
Brand Names |
|
AA.
Portals |
|
BB.
Case: AOL: Thinking
Strategically |
|
CC.
Niche Portals |
|
DD.
International Portals |
|
EE.
Vertical Portals |
|
FF.
Competitive Strategies |
|
GG.
Strategies for Existing Businesses |
|
HH.
ALE 8.1: Evaluating An E-Business Value Chain |
V.
E-Business Management [Kleindl Chapter 9]
|
A.
LEARNING OBJECTIVES: |
·
List the pillars of success for innovative businesses.
·
Explain how management systems can create value for a
business.
·
Discuss the interplay between the management components of
the e-business value chain.
·
Describe the role that leadership and organizational culture
play in giving an e-business a distinctive advantage.
·
Outline the role that organizational learning plays in
giving an e-business a distinctive advantage.
·
Discuss how e-businesses are organizing themselves to
compete.
·
Recommend the steps that a business would need to take to
restructure to be competitive in an e-business environment.
·
Identify which new management positions and duties are used
to meet e-business needs.
|
B.
Case: AT&T |
|
C.
New vs.. Older Business Systems |
|
D.
Leadership |
|
E.
Forward-Looking CEOs |
|
F.
Forward-Looking CEOs |
|
G.
Organizational Culture |
|
H.
Cultural Typologies |
|
I.
Tools of Innovative E-Businesses Leaders |
|
J.
Organizational Learning |
|
K.
Creating Learning Organizations (1) |
|
L.
Creating Learning Organizations (2) |
|
M.
Talent |
|
N.
Case: Pooling Talent |
|
O.
The Net Generation |
|
P.
Organization |
|
Q.
Hierarchies and Social Networks |
|
R.
Teams |
|
S.
Aligning Information Technology With Businesses Practice |
|
T.
Virtual Corporations |
|
U.
Distance Workers |
|
V.
Distance Workers |
|
W.
Implementing Telecommuting (1)
|
|
X.
Case: Buying Into BuyPower |
|
Y.
Business Processes Reengineering (1) |
|
Z.
Business Processes Reengineering (2) |
|
AA.
Spin-Offs |
|
BB.
Case: An Old Player in a New Gamble |
|
CC.
CKO, CIOS & Webmasters (1) |
|
DD.
CKO, CIOS & Webmasters (2) |
|
EE.
Exercise: Changing a business |
VI.
The changing rules of business. . .
|
A.
It is very difficult to predict a revolution |
|
B.
The dynamic of rapid change create new variables |
|
C.
The only rule is that the old rules have changed |
|
D.
And there will be great effort to maintain the old rules |
VII.
Individuals Online: Learning Objectives (Hanson Chapter 4)
|
A.
Discuss the change from marketing to customer segments to
marketing to individuals |
|
B.
Examine Dell Computer’s Online Information Policy |
|
C.
Understand the framework of customer-centered on-line marketing |
|
D.
Provide students a basis for understanding Web user activity |
|
E.
Online Marketing to Individuals |
|
F.
Online Consumer Behavior I |
|
G.
Web Users |
VIII.
Web Business Models:
|
A.
Learning Objectives (Hanson Chapter 5) |
|
B.
Web Benefits to Firms I-III |
|
C.
Closed Loop Marketing I-IV |
IX.
New Product Development & The Net: Learning Objectives [Hanson
Chapter 8]
|
A.
Explore the business implications of Internet speed |
|
B.
Examine the impact of the Internet on new product development |
|
C.
Learn the importance of standards |
|
D.
The Need for Speed |
|
E.
Rapid New Product Development |
|
F.
Standards Marketing |
|
G.
Information Acceleration |
|
