I. Learning
Objectives Lesson 1
Upon completion of this lesson, you will be able to:
• Define electronic commerce (EC) and describe its various categories.
• Describe and discuss the content and framework of EC.
• Describe the major types of EC transactions.
• Describe some EC business models.
• Describe the benefits of EC to organizations, consumers, and society.
• Describe the limitations of EC.
• Describe the role of the digital revolution in EC and the economic
impact of EC.
• Describe the contribution of EC in helping organizations respond
to environmental pressures.
• Discuss some major managerial issues regarding EC
Content
1.1 Electronic Commerce Definitions and Concepts
1.2 The EC Framework and Field
EC Application Case 1.1 - Individuals and Communities: The Success
Story of Campusfood.com
1.3 E-Commerce Business Plans, Cases, and Models
Insights and Additions: The Content of a Business Plan
1.4 Benefits and Limitations of EC
EC Application Case 1.2- Interorganziation and Collaboration: Orbis
Corp. Changes a Linear Physical Supply Chain to an Electronic Hub
Insights and Additions: Cutting Organizations Cost with EC
1.5 The Digital Revolution and the Economic Impact of EC
Insights and Additions: Statistics Related to the Digital Revolution
in the United States
1.6 The Contribution of E-Commerce to Organizations
EC Application Case 1.3- Interorganization and Collaboration: FedEx
Solutions
EC Application Case 1.4- Interorganization and Collaboration: The
Internet and the Intranet Shorten Time-to-Market for New Drugs
1.7 Putting It All Together
1.8 Text Overview
1.9 Managerial Issues
1.10 Real-World Case: E-Commerce Cures Hospitals
II. Learning Objectives Lesson 2
Upon completion of this lesson, you will be able to:
• Define and describe the primary business models of electronic
retailing ("e-tailing").
• Discuss various e-tail markets, such as those for books, music
and cars.
• Identify the principles of "click-and-mortar" strategies
for traditional retailers.
• Describe how online travel and tourism operate.
• Describe the online employment market, including its drivers and
benefits.
• Describe online real estate, insurance and stock trading.
• Describe cyberbanking and online personal finance.
• Describe on-demand delivery by e-grocers.
• Describe the delivery of digital products and online entertainment.
• Discuss various e-tail consumer aids, including comparison-shopping
aids.
• Identify the critical success factors for direct marketing and
e-tailing.
• Describe reintermediation, channel conflicts and personalization
in e-tailing.
Content
2.1 Electronic Retailing (E-Tailing) and the B2C Market
2.2 E-Tailing Business Models
EC Application Case 3.1- Individuals and Communities: Lands’ End:
How a Mail-Order Company Moved Online
EC Application Case 3.2- Individuals and Communities: Buying Cars
Online: Build to Order
EC Application Case 3.3- Individuals and Communities: Cattoys.com,
A Specialty E-Tailer
2.3 Travel and Tourism Services Online
2.4 Employment Placement and the Job Market
EC Application Case 3.4- Individuals and Communities: Matching Workers
with Jobs in the Philippines
2.5 Real Estate, Insurance, and Stock Trading Online
Insights and Additions: Can the Web Simplify the Picking of a Mutual
Fund?
2.6 Banking and Personal Finance Online
EC Application Case 3.5- Individuals and Communities: Online Security
at Bank of America
2.7 On-Demand Delivery Services
2.8 Online Delivery of Digital Products, Entertainment and Media
2.9 Online Purchase Decision Aids
2.10 Successful Click-and-Mortar Strategies
2.11 Problems with E-Tailing and Lessons Learned
EC Application Case 3.6- Individuals and Communities: A Blooming
Success
2.12 Issues in E-Tailing
2.13 Managerial Issues
2.14 Real-World Case: Wal-Mart Goes Online
III. Learning Objectives Lesson 3
Upon completion of this lesson, you will be able to:
• Understand the crucial factors that determine the success of e-payment
methods.
• Describe the key elements in securing e-payments.
• Discuss the players and processes involved in using credit cards
online.
• Describe the uses and benefits of purchase cards.
• Discuss the different categories and potential uses of smart cards.
• Discuss various online alternatives to credit card payments and
identify under what circumstances they are best used.
• Describe the processes and parties involved in e-checking.
• Describe the role of order fulfillment and back-office operations
in EC.
• Describe the EC order fulfillment process.
• Describe the major problems of EC order fulfillment.
• Describe various solutions to EC order fulfillment problems.
Content
3.1 Electronic Payments: A Critical Element in EC Support Services
3.2 Security for E-Payments
3.3 Electronic Cards and Smart Cards
3.3.a Insights and Additions: Virtual Credit Cards
3.4 E-Cash and Innovative Payment Methods
EC Application Case 10.1- Individuals and Communities: InternetCash–Solving
the Chicken-and-Egg Problem in the Teenage Market
3.5 E-Checking
3.6 Order Fulfillment and Logistics–An Overview
3.7 Problems in Order Fulfillment
3.7a Insights and Additions: Order Fulfillment Troubles in Toyland
3.8 Solutions to Order Fulfillment Problems
EC Application Case 10.2- Interorganization and Collaboration: UPS
Provides
3.9 Broad EC Services
3.10 Managerial Issues
3.11 Real-World Case: How Dell Computer Fulfills Customer Orders
IV. Learning Objectives Lesson 4
Upon completion of this chapter, you will be able to:
• Discuss the major steps in developing an EC application.
• Describe the major EC applications and list their major functionalities.
• List the major EC application development options along with their
benefits and limitations.
• Describe various E application outsourcing options.
• Discuss the major components of an electronic catalog and EC application
suite.
• Describe various methods for connecting an EC application to back-end
systems and
• databases.
• Describe the criteria used in selecting an outsourcing vendor
and package.
• Understand the value and uses of EC application log files.
• Discuss the importance and difficulties of EC application maintenance.
Content
4.1 The Development Process
4.2 The Major EC Applications and their Functionalities
4.3 Development Options for EC Applications
4.4 Criteria for Selecting a Development Approach
4.5 Third-Party EC Components and Suites
4.6 Connecting to Databases and Other Enterprise Systems
4.7 Vendor and Software Selection
4.8 Usage Analysis and Site Management
4.9 Managerial Issues
4.10 Summary
4.11 Real-World Case: Whirlpool’s Trading Portal
V. Learning Objectives Lesson 5
• Understand/review the technical infrastructure of the Internet
• Understand/review the basic structure and functionality of HTML
coding
